Privacy Policy
Welcome to Live! Social Casino's (“LSC”) online privacy policy (the "Policy") for the Website. As used in this Policy, the terms "you" "your," and "yours" refers to you the user of the Website or any other guest, person or entity who accesses or uses the Website or services from the Website; and the terms "we," "us," "our," or "ours" refers to Live!.
I. INFORMATION WE MAY COLLECT
A. Personal Information
"Personal Information" refers to information through which you can be identified. We collect Personal Information that you provide voluntarily to us. Some examples of Personal Information that we may collect include your name, date of birth, postal address, e-mail address, telephone number, gender, gaming activity, and purchase and reservation information. If you visit Live! Social Casino, Personal Information may include your image in a live video feed that can be viewed on the Website. Some Personal Information is considered "Confidential Personal Information". Confidential Personal Information is your full name in combination with one or more of the following: credit or debit card number, financial account number, driver's license number, state identification card number, passport number, and naturalization number.
In addition to Personal Information that you provide voluntarily to us, we may obtain Personal Information from third parties including, but not limited to, business partners, family members, friends, and entities that direct you to or are located on or made available through the Website. In situations where your Personal Information is collected by third parties under contract with us, we require these third parties exercise reasonable care to protect your Personal Information and restrict the use of your Personal Information to the purposes for which it was provided.
B. Non-Personal Information
"Non-Personal Information" refers to information about you or your activities through which you cannot be personally identified. When you use the Internet, your web browser or software may transmit certain information to the servers that host the web sites you visit. Such information may include, for example, the unique number assigned to your server or Internet connection, your geographic location, and your interactions with the Website, including what pages you view and what information you download. When you visit the Website, your Non-Personal Information may be collected. Non-Personal Information may be linked to Personal Information.
C. Cookies and Information Collected by Advertising Companies
When you visit the Website, we use "cookies" and similar technologies to help us recognize and serve you better. Cookies are small files that contain information sent by a website that is saved on your computer's hard drive. Cookies enable us to gather data such as web pages visited, links clicked, and material download. Cookies also are used to put a unique identifier on your computer. This helps us to generate statistics regarding usage of the Website, such as the percentage of repeat visitors. In situations where it is possible to do so, this unique identifier may be linked to Personal Information.
There are different types of cookies including "browser" cookies (also known as html cookies) and Flash cookies (also known as Local Shared Objects). You can configure your browser to reject browser cookies or to notify you when browser cookies are offered so that you can accept or reject such cookies. However, if you reject browser cookies, you may not be able to conduct some transactions or use some services on the Website. However, blocking or deleting browser cookies may not block or delete other types of cookies including Flash cookies.
Third-party advertising companies that work with us may also use cookies and similar technologies to collect Non-Personal information at the Website and other websites for a variety of purposes including providing you with advertisements that are likely to be of interest to you. This type of ad customization is sometimes referred to as "behavioral advertising."
II. HOW WE USE THE INFORMATION WE COLLECT
A. Uses by Live!
Except for Confidential Personal Information, we may use Personal Information and Non-Personal Information for our own marketing purposes, including, but not limited to, notifying you of special promotions, offers and events via postal mail, e-mail, telephone, text message, and other means. Confidential Personal Information will not be used for marketing purposes without your express consent.
We may also use Personal Information and Non-Personal Information for non-marketing purposes. Some examples of such use include
(1) processing and fulfilling purchases;
(2) conducting statistical or demographic analysis;
(3) customizing your experience at the Website; and
(4) responding to your inquiries or other communications.
We may combine Personal Information with other generally or publicly available information to help us identify your preferences or interests. Your Personal Information may also be merged with Personal Information available from other sources such as
(1) companies that match e-mail addresses with postal addresses and other information;
(2) credit card verification and credit services; and
(3) other resorts, casinos, or properties that are owned, operated, or affiliated with Live!.
If you do not want us to use your Personal Information for marketing purposes, you may opt-out of such uses by notifying us in accordance with the process set forth herein. Opting-out will not prevent your Personal Information from being used for non-marketing purposes.
B. Sharing With Business Partners and Other Third Parties
Except for Confidential Personal Information, we may share your Personal Information with our business partners for joint marketing efforts, or for our business partners' own marketing purposes. When we provide Personal Information to our business partners, we require them to exercise reasonable care to protect your Personal Information and restrict the use of your Personal Information to the purposes for which it was provided to them. If you do not want us to share your Personal Information with business partners for marketing purposes, you may opt-out of such sharing by notifying us in accordance with the process set forth herein.
Although you may request to opt-out of sharing Personal Information with our business partners for marketing purposes, we may disclose Personal Information to our business partners and other third parties for the following purposes:
1. for non-marketing purposes, such as processing and fulfilling reservations or purchases;
2. to comply with a court order, subpoena, search warrant or other valid legal process;
3. to comply with legal, regulatory or administrative requirements of any governmental authorities;
4. to protect and defend us, or our affiliates, and all of their or our officers, directors, employees, attorneys and agents in connection with any legal action, claim or dispute;
5. to satisfy any contractual obligation to indemnify our contractors, business partners or other third parties in connection with any legal action, claim or dispute;
6. to enforce the Terms of Use of the Website;
7. to prevent imminent physical harm or threats to public safety;
8. to third-party vendors that Live! may use to perform functions, such as credit card transactions;
9. to prevent fraud;
10. to engage in debt collection
11. keeping your credit card on file for future purchases unless you tell us not to;
12. to ensure minors do gain entry to our casino; and
13. otherwise with consent or as permitted or required by law.
When we provide Personal Information to our business partners and other third parties for such purposes, we require them (to the extent feasible) to exercise reasonable care to protect your Personal Information and restrict the use of your Personal Information to the purposes for which it was provided to them, but we do not verify any third party compliance with such requirement and we are not responsible for any failure by our business partners or third parties to comply with this requirement.
III. YOUR COMMUNICATION PREFERENCES
A. How to Opt-Out
If you wish to opt-out of receiving solicitations from us or do not want us to share your Personal Information with our business partners for marketing purposes, please email us at [email protected].
B. Telemarketing
Even if you registered your telephone number on a Do-Not-Call list, certain exemptions may allow us to contact you by telephone. If you would like to opt-out of receiving telemarketing sales calls from us, please email us at [email protected].
IV. SECURITY
Personal Information and Non-Personal Information collected by us are stored on secure servers, which are protected by firewalls and other industry standard security measures. These security measures are intended to protect our servers from unauthorized access. However, no security system is impenetrable, and these systems could become accessible in the event of a security breach. We have controls in place that are designed to detect potential data breaches, contain and minimize the loss of data, and conduct forensic investigations of a breach.
Our team is required to take reasonable measures to ensure that unauthorized persons cannot view or access your Personal Information. Employees who violate our privacy policies are subject to disciplinary action, up to and including termination.
We cannot enforce or control the security of the computers, electronic devices, or electronic communication method that you may use to send e-mails and submit information to us over the Internet. You are responsible for ensuring that the computers, electronic devices and electronic communication methods you use will provide adequate security for communicating with us. We are not responsible for the disclosure or interception of information that you send us before we receive it.
As a standard security practice, we will take reasonable steps which are standard in the industry to ensure that the communication methods used to support the Website does not permit connection or communication by methods that have known security weaknesses or vulnerabilities. As such, if you experience trouble using the Website, it may be an indication that you need to upgrade your Internet browsing tool or application to a newer version that supports more secure communication methods.
V. RESPONSIBLE GAMING
We want you to enjoy online free-to-play and/or Virtual Credit-based pay-to-play gaming in a responsible fashion and request that you follow these simple guidelines:
i) Please try to establish limits for the Virtual Credit-based payments you are willing to make over any period of time, before you start playing;
ii) Free-to-play and Virtual Credit-based gaming on the Website is not recommended if you are recovering from a dependency or are under the influence of alcohol or other substances;
iii) Virtual Credit-based gaming on the Website is not recommended if it might interfere with your daily responsibilities; and
iv) While you may request to close your account, any closed account can be re-opened by applying to the Customer Service team at Live!’s Contact us page https://maryland.livecasinohotel.com/about-us/contact-us.
VI. OTHER WEB SITES
We are not responsible for the information collection or privacy practices of other websites, including websites operated by our business partners or other third parties. You should review and understand the privacy policies posted on any linked sites you visit before using those sites or providing any Personal Information.
VII. PERSONS UNDER AGE 21
Our Website is intended for use by persons 21 or older. If you are under 21, do not access or attempt to access any areas or participate in any activities. We do not knowingly collect Personal Information from persons under 21. If you are the parent or guardian of a person under 21 and believe that the person has provided us with Personal Information, you may contact us at: https://maryland.livecasinohotel.com/about-us/contact-us.
VIII. VISITORS OUTSIDE OF THE UNITED STATES
Our Website is maintained on servers located in the United States, and Personal Information and Non-Personal Information are stored on computers and servers located in the United States. The United States may not offer a level of privacy protection for Personal Information as great as that offered in other jurisdictions. Therefore, the disclosure of Personal Information pursuant to this Policy is at your own risk. We make no representation that the practices described in this Policy are compliant with laws outside of the United States that apply to the collection, security, use and disclosure of Personal Information.
IX. CHANGES TO THIS POLICY
We reserve the right to revise this Policy at any time without notice. When this Policy is revised in a material way, notice will be posted on the Website along with the revised Policy.
X. CONTACT US
You may forward any question or concern regarding this Privacy Policy or the use and disclosure of Personal Information to Live! Privacy Officer either by mail, or E-mail as follows:
Privacy Officer
Live! Social Casino
7002 Arundel Mills Circle Suite 7777
Hanover, MD 21076
E-mail Address: [email protected]